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What is the Maximum Allowed Length of an Instagram Reel? 60 Seconds

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Besides being one of the most popular photo-sharing apps, Instagram allows you to create short videos which you can later share to TikTok and other social media platforms. But one of their important characteristics is that they are limited in their duration. However, the maximum time length allowed for an Instagram Reel has changed since this feature was initially introduced.


What is the Maximum Allowed Length of an Instagram Reel? 60 Seconds


If you’re wondering what the Instagram Reels’ maximum time length is now, look no further. This article will teach you everything you need to know about this feature provided by Instagram.


What Is the Maximum Length of an Instagram Reel?


The current maximum length of Instagram Reels is 60 seconds. Prior to that, the maximum length was 30 seconds, but Instagram decided to increase it due to competition from TikTok. One of the biggest competitors of the platform is TikTok recently expanded the time limit on videos to 3 minutes. Therefore, Instagram decided to increase the length to stay competitive in the market.


The ability to make 60-second reels allows creators who use the existing content from TikTok and other popular apps to also post it on Instagram, too. Creators can grow their followers base on multiple platforms by sharing the same content.


Attract More Followers With Instagram Reels


The more you know about Instagram Reels, the more beneficial it is to attracting more followers. You can use it to introduce a new trend, share content from other apps, etc.


As previously mentioned, Instagram Reels are short, exciting videos you can create to engage your audience. They’re usually used to record tutorials, demonstrate recipes, or provide more information about a product or service. When creating Reels, Instagram allows you to use a variety of tools to get the best effect. For example, you can add a song to your reels, different effects, adjust the speed, etc.


You can record a Reel or upload a video from your camera. Also, you can record it in a series of clips.


How to Create Instagram Reels


If you’ve never created Instagram Reels before, you’ll be happy to know it’s a simple process. Whether you’re using an iPhone or an Android device, follow the steps below to create a Reel:



  1. Open the Instagram app.

  2. Tap the Reel icon. It’s the middle icon in the bottom menu.

  3. Tap the camera icon at the top-right corner.

  4. Select the effects and the length of your Reel. You can choose between three available options for length: 15, 30, or 60 seconds.

  5. Press and hold the movie clip icon to record your Reel.

  6. Tap “Preview.”

  7. Tap “Next.”

  8. Write a caption if you want.

  9. Tap “Share.”


There’s another way to create reels by accessing the Story section:



  1. Open the Instagram app.

  2. Swipe right from the main menu.

  3. Tap “Reels” at the bottom menu.

  4. Customize the effects and the length of your reel. You can choose between three available options for length: 15, 30, or 60 seconds.

  5. Tap and hold the movie clip icon to record your reel.

  6. Tap “Preview.”

  7. Tap “Next.”

  8. Write a caption if you want.

  9. Tap “Share.”


After you share your reel for the first time, a separate reel’s tab will appear on your profile. People who want to see your reels can simply tap the icon to view all of them.


Depending on your profile settings, you can share reels with only your followers or the whole Instagram community.


If your profile is set to private, you will share the reel to your feed, and only your followers will be able to see it. In this case, if you used original audio in your reel, your followers won’t be able to use it. Plus, your followers can’t share it with people who don’t follow you. Although this option protects your privacy and allows you to decide who can see your reels, it prevents you from being discovered by a larger number of people. If you’re trying to increase the number of your followers, you should consider setting your profile to public.


When you have a public account, you can share your reel to Explore, where anyone in the Instagram community can view it. Also, you can share it on your feed if you want your followers to see it. If your reel involves songs, effects, or hashtags, it may appear in the dedicated pages when someone clicks on them.


Regardless of whether your account is private or public, you get to decide how you want to share your reel. If you share it to your story, close friends, or as a direct message, the reel will disappear after 24 hours. What’s more, it won’t appear on your profile, and it won’t be shared to Explore.


Reel Your Way to More Followers


Creating reels is an excellent way to share short, exciting videos with the Instagram community. Depending on your settings, you can share reels with your followers only or the whole community. In either case, the maximum length of an Instagram reel is 60 seconds.


Have you ever created Instagram Reels? Do you often reshare content to other apps? Tell us in the comments section below.

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