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AAA Life Launches a New Marketing Data Platform

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American Automobile Association (AAA) Life wanted to develop an integrated, closed-loop, cross-channel marketing platform to scale up its prospect acquisition, cross-sell, and customer journey programs.

Merkle developed an integrated customer/prospect database in Amazon Web Services (AWS) using Amazon Redshift. Merkle and AAA Life worked together to understand the clients’ needs and design a custom solution.

Download this whitepaper and learn how to approach the challenge from multiple aspects.

Sponsored by

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